BabyBjörn was founded in 1961 with the mission of making everyday life easier and more enjoyable for parents with babies. This Swedish family-owned company makes safe and well-designed, quality products for babies and parents worldwide. BabyBjörn is passionate about simplifying everyday life, nurturing closeness and helping families with young children enjoy each precious moment. Safety is their top priority and always the starting point when developing new products or improving existing ones. With many decades of experience and a goal to go above and beyond existing safety standards, BabyBjörn makes products that parents can use with complete confidence.